My (occasional) co-blogger, Prasad Thammineni, had his company featured in a great BusinessWeek article. BusinessWeek’s well known technology reviewer, Arik Hesseldahl, wrote a solid review of Pixily.
First of all, this is a really cool acknowledgement of Pixily’s growing success. The article has a very realistic description of Pixily’s service. As a happy user of Pixily, I agree with Arik’s positions around how easy it is to use and search within formerly dumb paper documents. I also agree with his opinion that it would be great if users could merge documents and delete pages from within a document.
Secondly, this is an example of great PR for a startup. I’m sure we can all learn a bit about developing solid PR from Prasad… like, how did he get BusinessWeek to review his product, how did he get in touch with Arik, what did it take to convince him that the service was worth reviewing, etc.
Finally, I’d love to hear from Prasad what this review has done to his site’s traffic and new customer sign ups. Is it creating buzz that is translating into sales??
Thankfully I’ll be getting lunch with Prasad today so maybe I can learn a bit about this stuff… and not to steal any thunder, but I think Twitter might have been involved…
