Anyone seen a microsite marketing strategy get pulled off effectively?
Both for my position as head of marketing at Pixily and also on my own for fun I’ve launched a few microsites recently. I’m trying to find examples of how this has been successfully, because I’m pretty much making it up on the fly as I go here. The two sites I’ve launched already are:
Document Scanning Service
documentscanningservice.com is live and is for - you guessed it - document scanning services! Pixily has already had some sales through this site for our bulk scanning service. Does anyone have opinions on how closely tied to the main company’s brand a microsite should be?
Smart Grid
I’m using Smartgridapp.com reference place for some of the information available on the smart grid, mainly from government reports that are thick and a pain to read. As I’m getting up to speed on the smart grid, it will be a place I record what I’m learning. Anyone have any suggestions on good reports on the grid, energy usage or other topics that I need to be aware of?
