Congratulations to Ben and Josh, founders of Woburn HQ’ed Incentive Targeting on their $2.35 million angel round! This is a great outcome for a group of entrepreneurs with a cool idea who have been working hard for the past few years. I first got to know Ben and Josh when I was with Atlas Venture, and I’m very pleased they fought hard and long enough to pull together such a big angel round.
Incentive Targeting helps grocery stores and other retailers make better targeted promotional decisions. It’s a bit like Google Analytics for retailers. Very innovative stuff in the retailing industry!
Something interesting on this round, and quoting directly from their press release:
The Series A round was syndicated across eight angel investor groups in the New England area. The angel group syndicate, coordinated by River Valley Investors of South Hadley, Mass., also included Walnut Ventures, Hub Angels, North Country Angels, Boston Harbor Angels, Northeast Angels, Granite State Angels and Boynton Angels.
Wow, that’s a lot of angels! Getting a single group to make an investmetn is hard - pulling together 8 groups is pretty amazing. I now know who to call if a herd of cats breaks lose from any local animal shelter!!
