Prasad has a new piece on Small Business Trends on Turning email newsletters into customer insights. I’m a little partial to this newsletter since I helped OfficeDrop create these testing tactics (I’m not claiming that these tactics are unique, just that I was the person to bring them to our marketing efforts.)
I really like the point about allowing replies to the marketing emails. I send a lot of emails our to our new subscribers, and let customers reply to me directly. This helps cut off customer service issues early in the process, and also can get a good dialog going with individual customers.
One point that that did not make Prasad’s piece is that we also let customers know about upcoming new releases/products via the newsletter. It is a great way to get early-bird signups to new products.
