Online ads to trump Newspaper ads in 2011

eMarketer is predicting that online advertising spend will be bigger than newspaper advertising in 2011. Too bad most of that is search and isn’t the type of $ that directly subsidizes good content…

One Response

  1. SmartCompanySoftware Says:
    November 30th, -0001 at 12:00 am

    From now on newspaper and magazine advertising will start to decline. Newspaper and magazine companies will move to mobile devices, but it is going to be hard charging for content that people can get for free. I read the BBC news and so why would I pay for it when I can get quality journalism for free. Interesting times coming over the next 5 years.

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