People are now spending more time using mobile apps than they spend surfing the web! According to a report by Flurry released yesterday, a serious platform shift is happening in how people interact with data.
The report says:
…for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption. This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.
This is pretty big news. Check out the chart from the post:
Time spent using the internet is only growing at 16% year over year, but mobile app usage minutes is growing over 90% year over year. So it looks like mobile has got a lot more legs to grow on!
Flurry also reports that social networking and games account for almost 80% of the time spent on mobile apps. This stat doesn’t surprise me too much, as mobile gaming is really taking off. I am a little surprised about the social networking thing – what are they using, Facebook’s app? Or LinkedIn? Maybe Twitter, actually. I wonder how this fits with Facebooks HTML5 strategy?
This data fits with how OfficeDrop is seeing growth. Our Android app has really taken off and is now a huge percentage of our recent growth, and I’m excited for our other upcoming mobile offerings. I think this survey should help clear up any thoughts on the importance of mobile apps and consumer preferences.