Ok, to be a little less histronic, internet map access from fixed computers (i.e. ‘landlines” if you will) shrank, while mobile map app access grew a lot. In fact, according to Comscore, it looks like internet map usage is up almost 9%, but this is totally because mobile map usage is up 39% (ie access from a mobile device and not a computer).
Are we seeing the innovation around mobile maps? Or is this space totally dominated by Google Maps? It’s hard to think of a more valuable piece of mobile real estate, although to be honest I don’t know if Google is really monetizing it all that well. I tend not to be hit by ads when I look up addresses or directions on my phone’s map app.
