Here’s the punchline – loyalty really positively impacts in app purchases!
Here’s the data, from Localytics:
According to LocalLytics, “Of all users in Localytics’ study who made an in-app purchase, 44% did not do so until they had interacted with the app at least ten times. On average, a user who makes an in-app purchase will do so 12 days after first launching the app.”
