Healy Jones SXSW Talk
I’ll be giving a talk at this year’s SXSW Interactive conference.
The title of the talk is “When Goliath Tries to Steal Your Lunch Money” – and the take away will be that being a small dog does not translate to weakness. It means you have different assets, like the ability to be fast, nimble and innovative without bureaucracy getting in the way. You have the unique ability to connect with customers and treat them like gods. No matter your industry, if you play your small dog role the right way, when the big dogs come knocking, you’ll be ready to come out winning.
A little background – the cloud storage space that OfficeDrop competes in is getting filled with competitors… very large, scary competitors like Apple’s iCloud, Microsoft’s Skydrive and maybe a gdrive or something.
But we are growing like crazy!
So, hopefully I’ll make sense and people will understand a little bit about how we aren’t totally freaking out about these new entrants, but instead are using their muscle to our advantage.
More details on my SXSW talk: