Mobile apps continue to dominate engagement
“apps account for the vast majority, representing 4 of every 5 mobile media minutes. But the Web/app split varied among top properties. On Facebook — the top property by engagement at more than 7 hours in March — 80% of time spent was on apps compared to 20% via browser. Twitter had an even higher percentage of time spent with apps, at 96.5% of all minutes. Microsoft, by contrast, was among brands that saw browser access driving a majority of usage, at 82.1%.”
The key point continues to be that mobile is dominating usage. And an amazing thing is that the Twitter users spend more time with the mobile app than they do on their computer accessing Twitter’s web site.
I still don’t understand why people start non-mobile tech companies these days!