Last year I spoke at SXSW on how small startups can compete in crowded markets in a talk entitled “David vs. Goliath: When Goliath Tries to Steal Your Lunch Money.” I think most people who attended the talk enjoyed it. This year’s panel picker is live, and once again I’m trying to get a speaking spot.
Vote for OfficeDrop and Healy Jones in the SXSW Panelpicker!
The topic that I want to present at SXSW is “The New Rules of App Store Optimization.” OfficeDrop is growing like crazy, mainly due to our mobile strategy. I think we have figured some good stuff out on the app marketing front, and I’m looking to share that with everyone. Here’s a little info on what we’d be talking about:
App store optimization has been a hot topic since the dawn of apps. But a lot has changed since then. With the introduction of tablets, increasing mobile fragmentation and now the advent of the Windows app store, developers have an increasingly complex market to address. There are currently over a million apps in the Android and Apple app stores, and that number grows every day. Getting your app found involves a tricky dance of SEO, keywords, screenshots and user reviews, not to mention effective PR and marketing. In this talk, Healy Jones of OfficeDrop and Rick Camino of Hello Music will cover the latest fundamentals and best practices for making your app more discoverable in the various app store marketplaces. We will share real-world examples and provide actionable tips that can help any developer on any platform in any sector.
And again, OfficeDrop’s Android Scanner and iPhone PDF apps are the majority of our new users, and our smartphone scanner apps are now driving 80+% of our daily new users!
Video on the 2013 Healy Jones SXSW Talk Idea
Head over here and vote for our submission now!
August 27th, 2012 at 4:43 am
Hi Healy,
It’s a great presentation idea. Although I won’t be able to attend, you’ve got my vote!
Cheers from Paris.
August 29th, 2012 at 3:07 pm
Thanks Victor!