Last year I spoke at SXSW on how small startups can compete in crowded markets in a talk entitled “David vs. Goliath: When Goliath Tries to Steal Your Lunch Money.” I think most people who attended the talk enjoyed it. This year’s panel picker is live, and once again I’m trying to get a speaking spot.
Vote for OfficeDrop and Healy Jones in the SXSW Panelpicker!
The topic that I want to present at SXSW is “The New Rules of App Store Optimization.” OfficeDrop is growing like crazy, mainly due to our mobile strategy. I think we have figured some good stuff out on the app marketing front, and I’m looking to share that with everyone. Here’s a little info on what we’d be talking about:
App store optimization has been a hot topic since the dawn of apps. But a lot has changed since then. With the introduction of tablets, increasing mobile fragmentation and now the advent of the Windows app store, developers have an increasingly complex market to address. There are currently over a million apps in the Android and Apple app stores, and that number grows every day. Getting your app found involves a tricky dance of SEO, keywords, screenshots and user reviews, not to mention effective PR and marketing. In this talk, Healy Jones of OfficeDrop and Rick Camino of Hello Music will cover the latest fundamentals and best practices for making your app more discoverable in the various app store marketplaces. We will share real-world examples and provide actionable tips that can help any developer on any platform in any sector.