Good content marketing slideshow

Check out this great slideshow on how b2c and b2b marketers view content marketing. There is a lot on social media marketing, which makes sense, but also talks a little bit about budget, etc.

A higher level summary is that b2c marketers who get a good return on content marketing

  • Spend a more money on content marketing (makes sense if you are getting a positive roi)
  • Distribute more content on more social networks in more ways
  • Tailor content more frequently
  • Feel good that they are producing engaging content

Author: Healy Jones

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