Check out this great slideshow on how b2c and b2b marketers view content marketing. There is a lot on social media marketing, which makes sense, but also talks a little bit about budget, etc.
A higher level summary is that b2c marketers who get a good return on content marketing
- Spend a more money on content marketing (makes sense if you are getting a positive roi)
- Distribute more content on more social networks in more ways
- Tailor content more frequently
- Feel good that they are producing engaging content