Some of my recent best marketing tweets

I’ve really gone more towards twitter than blogging these days – for whatever reason, the ability to sort and then share lots of great content is just really appealing to me right now, much more so than blogging. Note that you can follow me on Twitter here: Healy Jones on Twitter.

So I thought I’d share some of my most retweeted and/or clicked tweets. These tweets have action oriented marketing tips in them:

Great email marketing tips

I’m way overdue writing up a blog post on some of the great things I’ve learned about email marketing, drip marketing and using emails to survey users for marketing and product purposes. But here are the email marketing tweets my follower really liked.

Mobile Marketing

I continue to be fascinated with marketing mobile apps, and trying to understand how visitors and users intact with mobile apps and web sites.

SEO

And I’m super overdue writing up a piece on how to win when you’ve got a huge stash of great content ready to be revealed to Google. Here are my most clicked tweets on search engine optimization:

Read More

New infographic on how college students can boost their resumes

As the marketing person at Boundless, I connect with a ton of college students. Not surprisingly, they are really concerned about the state of the hiring market for grads and students. Boundless put out this helpful infographic on ways college students can help improve their resumes. Check it out!

12 College Experiences Your Resume Needs [Infographic]
Read More

Tablet market now almost the same size as the PC market

IDC is showing some interesting stats on the number of tablets shipped in Q1 – in particular, for every 3 PCs shipped there were 2 tablets shipped.

Since PCs seem to be on a downward trajectory, and the tablet market grew 142% y/o/y, it won’t be long until tablets are just bigger than PCs. Probably this year. Reminds me of my “tablet time” post from last year…

Microsoft seems to be failing in their attempt to get into the tablet market. As this article on extremetech points out, ”Just so you have some idea of how poorly Microsoft’s combination of big-and-expensive tablets are doing, get this: After shipping some 900,000 Surface RT units in Q4 2012, IDC estimates that just 200,000 Windows RT tablets in total — including OEMs! — were sold in Q1 2013. Despite a huge amount of publicity, IDC estimates that the Surface Pro sold around 700,000 units in its first quarter. For comparison, the first iPad sold more than three million units in its first quarter — and the tablet market was a lot smaller back then.”

If I was MSFT, I’d buy share at this point. The whole HP webOS exit from last year, when HP sold tablets for super cheap, clearly showed that the market wants cheap tablets. If Microsoft wants share they should drop the price, lose money and get share. I don’t see any other way.

Read More