I’m really happy with the press that my team has been able to create for Boundless. In addition to some great tech and mobile press, reporters at major publications and TV networks are taking note of our recent launch. Here’s a round-up of some of the places Boundless has been making headlines:
Our CEO Ariel Diaz interviewed with Money Matters on Bloomberg TV recently – we saw a huge traffic spike during this interview. Basic cable can drive some real visits! During his interview, he said,
Boundless-branded textbooks are free across our 20 plus subjects. They’re free on our website, in our mobile apps, and in other platforms. And on top of that, we offer two things on a premium basis: one are premium study tools… and we also offer students the ability to customize Boundless to their assigned textbook.
Click to watch the interview above.
And in TIME’s TechLand, reporter Dough Aamoth talked about Boundless textbook alternatives. This piece continues to drive real traffic. He wrote,
Boundless has content for a wide range of college subjects, most of it for popular entry-level courses where traditionally-assigned textbooks would have spanned multiple editions already. You can cross-check any books you’ve been assigned and Boundless will return comparable matches from its own collection.
I was really happy to have Boundless featured in the Sunday print edition of the Washington Post. And they really liked our solution! They really liked the Boundless mobile app. The Post said,
The company says the textbooks are as good as ones you may buy from a college bookstore, and the app even lets you search for a textbook you need in order to find one in the Boundless catalog that can work for the same class… For those looking to save cash or for help with the fundamentals, however, Boundless gets an A.
ABC News featured Boundless as a way that students can save money in college. (see video above). Among their tips: skip the school bookstore! They said,
Consider buying used textbooks on Amazon and renting textbooks at Rent-a-Text for 40 percent to 70 percent off. And for intro classes, use the website Boundless, which matches assigned books with free versions online.
Finally, the Wall Street Journal chatted with our CEO too, discussing how Boundless can save students money. Watch the interview above!
Want to see what all the news is about? Check out Boundless.
My team at Boundless has another great infographic, this one designed to help incoming freshmen understand what to pack for their dorm and new life at college. Check it out below!
I’ve really gone more towards twitter than blogging these days – for whatever reason, the ability to sort and then share lots of great content is just really appealing to me right now, much more so than blogging. Note that you can follow me on Twitter here: Healy Jones on Twitter.
So I thought I’d share some of my most retweeted and/or clicked tweets. These tweets have action oriented marketing tips in them:
Great email marketing tips
I’m way overdue writing up a blog post on some of the great things I’ve learned about email marketing, drip marketing and using emails to survey users for marketing and product purposes. But here are the email marketing tweets my follower really liked.
- Good example targeted email: RT @SourceLink: 4 Considerations for Email Marketing Done Right http://buff.ly/10kTHUp
- RT @responsewise1: 6 Obvious Email Marketing Mistakes To Avoid! http://buff.ly/15FykWN
I continue to be fascinated with marketing mobile apps, and trying to understand how visitors and users intact with mobile apps and web sites.
- Study suggests that non-mobile optimized sites are a major cause of lower mobile vs tablet ecommerce: http://buff.ly/19oK24k via @mediapost
- ’12 digital ad unit performance: 0.14% rich media; 0.15% mobile; 0.62% invideo http://buff.ly/14caLRa via @pointroll http://buff.ly/10y8b7C
And I’m super overdue writing up a piece on how to win when you’ve got a huge stash of great content ready to be revealed to Google. Here are my most clicked tweets on search engine optimization:
Boundless is looking for on campus marketing managers. These are positions for undergraduate students who want to get marketing and management experience while they are in school. We are looking at many, many campuses across the country, and there is a good chance that your university is one of them. You can visit Boundless’s On Campus Marketing Program to apply for one of these jobs.
We need you to:
- Hire and manage hourly reps to execute on-campus marketing strategies,
- Approach classes, clubs and events to spread the word about Boundless,
- Design and execute marketing campaigns to acquire new users.
- The role is fun, fast-paced and varied: you should laugh in the face of adversity & show us how you can dominate your campus!
You should be:
- Involved on-campus & extremely outgoing,
- Exude energy, fun & a passion for ‘getting stuff done’,
- A Sophomore, Junior or Senior, please!
- Prior marketing & management experience is a plus.
One of the big perks of my new marketing position with Boundless is that I get to work with amazing undergraduate students across the nation. These students are charged with letting people on their campuses know about Boundless and free textbooks. We recently had a great on campus competition, where we motivated our on campus student managers to hit aggressive sign up goals – and a lot of them really did an amazing job! Below is a cool post on the “campus battle” with some great pictures of the action.
I came across some great tips on crafting the best email subject lines on the Litmus blog here. Of course, testing testing testing is the best way to get good results with any email campaign, but starting with these ideas is a good way to begin the tests from a good place.
And I’m always struggling with subject line length, and found the open rate vs. email subject line length to be cool:
“Subject line lengths and their corresponding open and click rates:
- 4–15 characters: 15.2% open; 3.1% click
- 16–27 characters: 11.6% open; 3.8% click
- 28–39 characters: 12.2% open; 4% click
- 40–50 characters: 11.9% open; 2.8% click
- 51+ characters: 10.4% open; 1.8% click”