Boundless is looking for on campus marketing managers. These are positions for undergraduate students who want to get marketing and management experience while they are in school. We are looking at many, many campuses across the country, and there is a good chance that your university is one of them. You can visit Boundless’s On Campus Marketing Program to apply for one of these jobs.
We need you to:
- Hire and manage hourly reps to execute on-campus marketing strategies,
- Approach classes, clubs and events to spread the word about Boundless,
- Design and execute marketing campaigns to acquire new users.
- The role is fun, fast-paced and varied: you should laugh in the face of adversity & show us how you can dominate your campus!
You should be:
- Involved on-campus & extremely outgoing,
- Exude energy, fun & a passion for ‘getting stuff done’,
- A Sophomore, Junior or Senior, please!
- Prior marketing & management experience is a plus.
One of the big perks of my new marketing position with Boundless is that I get to work with amazing undergraduate students across the nation. These students are charged with letting people on their campuses know about Boundless and free textbooks. We recently had a great on campus competition, where we motivated our on campus student managers to hit aggressive sign up goals – and a lot of them really did an amazing job! Below is a cool post on the “campus battle” with some great pictures of the action.
I came across some great tips on crafting the best email subject lines on the Litmus blog here. Of course, testing testing testing is the best way to get good results with any email campaign, but starting with these ideas is a good way to begin the tests from a good place.
And I’m always struggling with subject line length, and found the open rate vs. email subject line length to be cool:
“Subject line lengths and their corresponding open and click rates:
- 4–15 characters: 15.2% open; 3.1% click
- 16–27 characters: 11.6% open; 3.8% click
- 28–39 characters: 12.2% open; 4% click
- 40–50 characters: 11.9% open; 2.8% click
- 51+ characters: 10.4% open; 1.8% click”
Lots of good content all of a sudden on both mobile and online marketing. Here are some good ones:
- Triggered emails have HUGE open and click throughs: Online Media Daily reports on a study that shows that triggered emails (emails that are sent when a user takes a specific action, such as abandons a shopping cart, have a much higher click through than ordinary marketing emails.”Triggered open rates performed at 75.1% higher”
- I recently posted about email marketing subject line performance. Here are the subject lines email marketers should avoid, and which ones drive good open rates.
- The best email marketing frequency depends on your industry & users, but in general the more you can do the better.
- Yup, people are really opening emails on mobile devices these days; Returnpath “reports that mobile open share has increased 300% since 2010, and shows no sign of slowing, with four out of 10 emails sent being read on a mobile device.” Read more.
- “The iPhone and Android smartphones remain the most popular smartphone platforms for messaging. iOS users account for more than half of those opting into MMS and text-messaging campaigns, compared to 34% coming through Android phones. Those levels are up from 23.6%, and 16%, respectively, in April. BlackBerry accounted for 7% of opt-in messaging.” Read more.
A company called Knotice is reporting that, during the time around the Thanksgiving holiday, 45% of emails sent by retailers were opened on MOBILE DEVICES!
Yup, my two of my favorite marketing channels, mobile and email, are getting closer and closer…