Good piece of content by Google

I recently wrote about a great guide written by Google about advertising and writing good copy for Adwords advertising. For sure worth reading if you are spending money on Adwords!

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Slowly building up healyjones.com

I’m slowly adding content to my new Healy Jones blog at healyjones.com. I just want to have a place where I can post some personal stuff, plus also have some marketing material as well. I probably will cross-post here some, but not as frequently as I once did.

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SEO tips – getting Google to love your page

I came across this great infographic on iboxseo – it’s nicely lays out the tactics you need to get Google to love one of your site’s pages. I also really love the ranking factors they breakdown at the bottom of this blog post.

They list the top on page factors as:

  1. Keyword use anywhere in title tag
  2. Keyword use as the 1st word(s) of the title tag
  3. Keyword use in the root domain name
  4. Keyword use anywhere  in the h1
  5. Keyword use in internal or external link anchor text on the page
  6. Keyword use in the first 50-100 words

It’s a great post; check out all the tips at the bottom of it!

SEO tips for getting on page love from Google

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Quick link on Boundless

Boundless today announced that the company had settled its lawsuit with the major textbook publishers – this is great news for students and professors who are looking to bring their educational content into the 21st century! Here is the blog post announcing the settlement.

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Product use and customer happiness

I just read a great post by David Skok on Managing Customer Success to Reduce Churn. One of the key points I love in his post is that measuring customer engagement does not give you the entire picture of your customer(s)’ happiness with your product, and does not correlate perfectly with expected churn rate. While it’s harder to do, measuring customer outcomes can provide a much better view into how likely a customer is to churn, and how much value/happiness they are getting out of your product.

I noticed this pattern at Boundless quite a bit – a number of our happiest users were minimally engaged with the product. That’s because the product met their needs efficiently in two key areas – price and efficacy. They not only paid less that they thought they would for their learning materials, but they also were able to read and retain their information quickly, without the need to heavily engage with the product. It took a while to figure this out, as we were carefully using analytics to track product usage. And once we saw that happiness and engagement were not highly correlated, but instead outcomes (good grades, efficient studying and the great price point) generated the customer happiness… well, then we were able to double down on the right product features and highlight the best selling points to new potential users.

It’s a great post – check it out!

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