Career update: I’ve just joined ForUsAll, a technology driven 401(k) provider focused on the small business market. This is a big move for me, and I enjoyed my 2+ years at Sunrun. My new role is pretty similar in responsibilities to what I did at Boundless and OfficeDrop – I’ll be running our marketing team.

The Company is still looking for talented folks right now, and you can see open positions on the ForUsAll Linkedin Page. If you are a talented developer or salesperson, or are interested in operations, please check it out! You can also visit our AngelList page.

The ForUsAll Vision

Our goal is nothing short of changing America’s retirement landscape. According to our CEO, we face a $6 trillion retirement funding shortfall. The retirement industry has been too more focused on self-enrichment via excessive fees – to the point where the Department of Labor has recently stepped in with new regulations aimed at reducing these abuses. We re-imaging the 401(k) from the ground up using design and modern technology. Read our CEO’s open letter to the retirement industry on our new Medium page. You can also learn more about ForUsAll in this news article.

Since it pumps me up, I’ll actually quote our CEO in his Medium post:

“After years of servicing Fortune 500 companies and their 401(k)s at Financial Engines, we were struck by how the smaller guys (SMBs) were getting the short end of the stick. We didn’t buy into the notion that people need to work for a Fortune 500 company in order to have a great retirement. That’s why we founded — and named — our company ForUsAll.

We’re not the only ones that want to bring big company expertise and insights to the SMBs. Venture capital firm Foundation Capital was instrumental in helping Financial Engines get off the ground in the ’90s to revolutionize Fortune 500 companies’ retirement plans, and we’re teaming up with them again — but this time for the smaller guys. Like us, Steve Vassallo of Foundation Capital operates at the intersection of technology and design and recently led our Series A round of $9.5M.”

I hope to be able to post more about what I’m learning and my strategies over on Follow me there to get updates!

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A few new posts over on

Wow, it’s been forever since I posted here. I do have some posts on my personal blog that are worth noting, including one on Facebook advertising and another on website testing.

The Facebook advertising post mentions the need to have short and continuously refreshed content. The website optimization post highlights four great website testing ideas from an Optimizely post. My team gets a lot out of Optimizely – conversion continues to go up!

I’ve also got some more personal posts – one on a homemade taco seasoning recipe that I use all the time, and another that is information on who Healy Jones is – I’m now running the acquisition marketing team at Sunrun, which means I run the demand generation group.

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Slowly continuing to post over on

I’m still posting occasionally over at… but less and less here.

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A couple of new posts

I continue to build out content on and have recently put up two new posts – one on pricing page design and, finally, my first post on wines that I like.


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Good piece of content by Google

I recently wrote about a great guide written by Google about advertising and writing good copy for Adwords advertising. For sure worth reading if you are spending money on Adwords!

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