Here are a couple of interesting links I found today; too busy for a real post:
Google’s search share up to 72%
Well, not too surprising. At the bottom the article also notes that longer searches are increasing in frequency. Wonder what kind of implication that will have on online paid search results/key word purchases?
How to make display ads suck less
Funny title to an article addressing a real problem - display advertising is often lacking in the creative department. I heard this several times at the OMMA conference a few weeks ago. Agencies and advertisers want to have better and more targeted display ads but don’t know how to create it. Although, I wonder if they would know enough to buy it if there was a technical solution to the problem…
