Traction matters: Google buys Admob

I’m sure everyone now knows that Google bought Admob this Monday for $750 million. This highlights a pretty important topic - beyond the fact that buyers appear to be re-emerging in the technology world. It shows that companies with real traction in quickly growing markets are valuable. I’ve read rumors that Admob had revenues between $50 and $75 million; not too bad for a couple year old company. And real proof that the service and market are real. Large technology players are willing to pay up to establish early dominance in newly forming markets that are strategic to their core mission. It’s not about just the technology - it’s about getting traction. Congrats to Omar Hamoui, the company’s founder who was at Wharton during the first year of my MBA.

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