Viacom research is suggesting that tablets are now the number 2 way to view a TV show – surpassing both laptops and smartphone usage as a TV show viewing device.
Here are the key findings, as quoted from the Viacom blog:
- In just a few years, tablets have risen to second-screen prominence for full-length TV (FLTV) show viewing, ahead of computers. Yet, television still provides the better experience.
- Tablets provide complementary experiences to TV viewing via second-screen experiences and co-viewing apps like MTV’s WatchWith.
- MSO app users, Netflixers, Apple TV owners, AirPlay users and Whispersync users report higher levels of FLTV show watching on tablets. Over one-third of both AirPlay and Whispersync users say they watch more TV on their tablets because of these apps.
- Tablet owners report emotional connections to this device unlike any other in the household – more than 50% of respondents said their tablet makes them feel happier and more relaxed, 49% said tablets make them more effective at managing life and 39% said tablets boost creativity. (end quote)
Tablets are pretty amazing devices. It’s pretty obvious that they are taking consumer mind share from laptops.