On campus marketing

One of the big perks of my new marketing position with Boundless is that I get to work with amazing undergraduate students across the nation. These students are charged with letting people on their campuses know about Boundless and free textbooks. We recently had a great on campus competition, where we motivated our on campus student managers to hit aggressive sign up goals – and a lot of them really did an amazing job! Below is a cool post on the “campus battle” with some great pictures of the action.

http://storify.com/GoBoundless/how-campus-battle-started-a-textbook-revolution

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New Role at Boundless

Some of you may already have heard – Boundless has a new VP of Marketing, and I’m happy to say it’s me, Healy Jones! I came on board earlier in January, and am really I’m excited to help advance the Boundless mission – making textbooks and education more affordable and better.

Prior to joining I spoke with college students, who universally expressed frustration at the cost of textbooks, the poor quality of the traditional publishers’ ebook offerings and endless cycle of “new” editions created by publishers for the sake of making used books worthless.

The traditional textbook publishing industry is staring at a huge tidal wave of change, just as the encyclopedia industry did a few years ago. Textbooks must evolve into something that better suits students’ learning habits and pocketbooks. Boundless is really exciting since I get to be part of the solution.

Since I’ve officially joined we’ve released free textbooks in 18 subjects. And Boundless was covered in TechCrunch and USA Today, and had great blog posts about the  Boundless open textbooks on the Creative Commons blog and Semantic Web. AND, our semester is off to a great start with thousands upon thousands of college students electing to try Boundless free versions of popular books like Campbell’s Biology, Meyer’s Psychology and Principles of Microeconomics. If this is what changing the world feels like, I’m loving it.

healy jones boundless

I’m excited to be part of the Boundless revolution and look forward to helping students save some money!!

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